RightNow Marketing currently offers functionality on a contact level such as:
- Create custom webform
- Collect customer data
- Create/update contact
- Send out confirmation and/or trigger event.
Most of the RN Marketing functionality is limited to the usage by Marketing/E-Commerce departments. Confirmations sent out to customers are not seen as incidents but as a Marketing activity. Agents, if necessary, cannot follow up on such confirmation emails (to add a note or response to it) and have to create a new incident for it.
It would be fantastic to see RN Marketing's functionality extended to an incident level, e.g.
- Create custom webform
- Collect customer data
- Create/update contact
- Create incident
- Trigger rules for this type of incident
This would make RN Marketing a more powerful tool as different custom webforms could be created for different purposes, customer ranges etc and customers can always refer to an reference number, which also keeps the incident management more consistent. RN Marketing and incident transactions will be more tied together which will also benefit the overall reporting on transactions.
Thanks in advance for considering this feature.
Kind regards,
Karim Michael Hambach
TomTom Sales BV - Amsterdam